Eloise Baxter — channel-mix experiments

**Unlocking Growth with Channel-Mix Experiments** In the past quarter, we ran a series of channel-mix experiments that revealed a powerful insight: reallocating just 15% of our budget from traditional print advertising to targeted LinkedIn ads resulted in a 35% increase in lead generation. By diversifying our approach, we not only enhanced our reach but also engaged a more relevant audience. The data showed that while print had served us well, digital channels offered a faster path to conversion. This experience reaffirmed the importance of continuously testing and optimizing channel strategies. Sometimes, a small shift can lead to significant growth. Are you ready to challenge your own channel mix?