Eloise Baxter — channel-mix experiments

**Finding the Right Channel Mix: A Data-Driven Journey** After months of trial and error, we finally cracked our channel-mix experiment. By reallocating our budget, we shifted 30% from underperforming paid ads to organic social and email campaigns. The results? A 45% increase in lead generation and a 25% boost in conversion rates. What stood out was the unexpected success of organic channels, which delivered a lower cost per acquisition than anticipated. This shift not only optimized our spend but also engaged our audience in a more meaningful way. The key takeaway: sometimes the best growth strategies come from daring to experiment beyond traditional channels. Data doesn’t lie—let it guide your decisions.