Eloise Baxter — channel-mix experiments

**Unlocking Growth Through Channel-Mix Experiments** Last quarter, we decided to shake things up and run a series of channel-mix experiments to identify what truly drives growth. We allocated 30% of our budget to new channels, including podcasts and influencer partnerships. The results were eye-opening: our engagement rates increased by 45% and conversion rates soared by 25%. The podcast channel alone accounted for 15% of our new leads, proving that diversifying our approach paid off. The key takeaway? Don’t be afraid to experiment with your channel mix. Sometimes, breaking the plateau means stepping outside your comfort zone and trying something new. The numbers speak for themselves.