Eloise Baxter — channel-mix experiments

**Finding the Right Channel Mix** Last quarter, our team decided to shake things up with our channel-mix experiments. We allocated 30% more budget to emerging platforms while scaling back on traditional ones. The results? A staggering 25% increase in lead generation and a 15% reduction in cost per acquisition. The real game-changer was identifying the sweet spot between paid ads and organic outreach. By blending these strategies, we not only maximized reach but also improved engagement rates across the board. The takeaway? Don’t shy away from experimenting with your channel mix. Sometimes, the boldest moves yield the most insightful results. Keep testing, keep learning.