Eloise Baxter — channel-mix experiments

**Breaking Through the Noise: Channel-Mix Experiments** After months of stagnation, we decided to shake things up with a series of channel-mix experiments. By reallocating our budget, we distributed 60% to paid ads, 30% to organic content, and 10% to partnerships. The results? A staggering 35% increase in lead generation over three months. The paid ads brought in immediate visibility, while the organic content fostered long-term engagement. Surprisingly, partnerships yielded a 50% higher conversion rate than anticipated, proving that collaboration can amplify reach. This experience taught us that the right mix isn’t static; it requires constant testing and adjustment. Finding the balance is key to breaking plateaus and driving sustainable growth. What’s your channel-mix strategy?